level up your swimming
SwimUp is a swimming coaching brand based in Gdańsk. I was responsible for creating a distinctive visual identity, including a new logotype, branding materials, and a fully designed and developed website.
My mission:
– creating a logotype
– full branding
– website project
– implementation
Client:
SwimUp
SwimUp needed a strong and recognizable brand identity that would stand out in a competitive market of swimming schools. The goal was to create a modern, dynamic image that communicates professionalism while remaining approachable for clients of all skill levels.
The visual direction was built to differentiate the brand from typical swimming schools by avoiding generic solutions and instead introducing a clean, contemporary aesthetic.
Website
I also designed and built the website from scratch. The structure and UX were created to ensure intuitive navigation and quick access to key information such as training offers, schedules, and contact details.
The visual layer reinforces the brand identity while keeping the interface simple and user-friendly.
Swim in style
Based on the logo, I developed a cohesive set of branding materials that support consistent communication across both online and offline touchpoints. The identity was designed to be flexible and easy to apply, while maintaining a strong and distinctive character.
