celebrate luxuriously
Sunreef Yachts is a world-renowned luxury yacht manufacturer, known for custom sailing and power catamarans. For the brand’s 20th anniversary in 2022, I contributed to the global celebration by designing dedicated visual assets for their presence at the Monaco Yacht Show and their media communication for the whole year.
My mission:
– anniversary visual assets
– logotype
– social media materials
– Illustration cover for SYM
Client:
Sunreef Yachts
Photos:
Sunreef Yachts, Artur Kalina
CONCEPT
The anniversary concept focused on celebrating 20 years of craftsmanship, innovation, and growth, while visually standing out during a major international industry event.
Social Media
I’ve created a new course of style of communication for Sunreef Yachts that they keeps and develops to that day.
Here I’ve put a video of highlights of my work on their Social Media.
SCOPE
I designed the 20th anniversary logotype and delivered a comprehensive set of marketing materials for both digital and print use. This included social media assets, event visuals, and the illustrated anniversary cover of Sunreef Yacht Magazine.
Sunreef Yachts Magazine
The illustrated magazine cover became a distinctive symbol of the anniversary, setting this edition apart within the brand’s publishing history as it’s first edition with illustrated cover. The cohesive visual of their first yacht with solar cells and Gdansk panorama (birth of the brand) strengthened brand recognition at the Monaco Yacht Show and supported Sunreef Yachts’ positioning as a modern, design-conscious leader in luxury yachting.
